Client: PCI Medical and PCI Industrial, manufacturers of ductless chemical fume removal systems.

Corporate Identity: The logos are featured on letterhead, product packaging, products, brochures, advertisements and corporate buildings.

Designer Notes: This company manufactures and sells ductless chemical fume hoods to the medical industry. PCI developed a well-respected name in the medical industry and wanted to explore a new look that would be familiar to the medical industry and enable them to sell to the much broader industrial market. In this case, we recommended that each division retain its respective name and share the new PCI look. The dot on the letter "I" in the medical logo features a medical cross. The dot on the letter "I" in the industrial logo features a screw head - which is the cross oriented at 45 degrees. Sometimes a new angle is all that is needed to sell to a new audience!